PARTNER PROGRAM

Your methodology on every client call, not just in the workshop.

CoachSpark AI puts your playbook on the rep's screen during live sales calls and writes a recap after each one that shows whether the rep applied what you taught. Partners earn recurring commission on every client they refer, with no implementation work.

For B2B sales trainers and coaching firms, fractional sales leaders, revenue-enablement consultancies, and HubSpot solutions partners.

Why trainers add CoachSpark

Your playbook runs on the call

Set your methodology as the default for a client's seller profile: Sandler, SPIN, Challenger, Cardone, Belfort, Pre-suasion, the HCD Method, or your own custom playbook. The tips that appear on the rep's screen come from the framework you taught, at the point in the conversation where the rep needs them.

Recaps show what stuck

After each call, the BrainSpark recap scores the call, quotes the evidence from the transcript, and adds a fix-it-now block. You can see which reps applied the training and which ones need another session, without sitting in on the call.

Recurring revenue, no implementation

Refer a client and CoachSpark handles signup, billing, onboarding, and support, including the native HubSpot integration. You earn 25% of collected revenue for 12 months on every client. The product reinforces the trainer. It does not replace you.

How the program works

1
Apply

Tell us about your practice, your methodology, and the kinds of clients you work with. We review every application by hand.

2
Approved, with your link and code

You receive a referral link with a 90-day attribution window, a partner code, a Live Coach demo seat, and the partner kit.

3
Your clients sign up, or you register the deal

Clients sign up through your link or enter your code at checkout. For a client you already work with, register the deal first: you are protected for 90 days, even if they buy through the public page.

4
Monthly payouts

Commission accrues on each paid invoice, is held 30 days to cover the money-back window, then pays out monthly once your balance reaches $50.

Three ways to partner

Every track starts with the same application. Pick the one that matches how you work with clients today.

Affiliate
Open now

Refer clients. CoachSpark bills them. You earn a share of what they pay.

  • •25% of collected revenue for 12 months per referred client.
  • •$30 per seat per month floor on founding-rate deals.
  • •30-day hold covering the 14-day money-back promise, then paid monthly (minimum $50).
  • •90-day referral link window.
  • •Deal registration with 90-day protection: a registered partner is paid even if the client buys through the public page.
  • •After the founding window, your referred clients get 20% off their first 3 months with your code. Commission is calculated on the discounted amount.
Reseller
Opens after the founding window closes (December 15, 2026, or sooner if the 15 slots fill)

Buy at wholesale, bill your clients yourself, and keep the margin.

  • •Wholesale is 30% off list: Coach $104, Live Coach $174, Team $244 per seat per month.
  • •5-seat minimum across all of your client workspaces.
  • •You bill the client and keep the difference between your price and wholesale.
  • •Minimum advertised price is list. Resellers never advertise below the published price.
  • •You provision and manage client workspaces from the partner dashboard.
  • •Card on file for wholesale billing.
Founding Partner
Open while the Founding 15 cohort is open. Up to 5 firms.

Bring your clients into the founding cohort and run CoachSpark on your own calls.

  • •One complimentary Live Coach seat for your own use.
  • •Bring clients into the Founding 15 at $99 per seat per month, inside the same 15 slots.
  • •Affiliate commission on those clients, with the $30 per seat per month floor.
  • •The founding rate holds for 6 months, then the client moves to the Live Coach list price and your commission follows what they pay.
  • •Limited to 5 firms. Applications are reviewed in the order received.

What the commission looks like

Two worked examples using the published prices. Commission is always calculated on what the client actually pays.

Example A: Live Coach at list price

4 clients with 4 seats each, 16 seats in total, at $249 per seat per month.

Seats16
Client price per seat per month$249
Collected per month$3,984
Your commission per month (25%)$996
12-month total$11,952
Example B: a founding-rate client, with the floor

One client with 2 seats at the founding rate of $99 per seat per month.

Seats2
Collected per month$198
25% of collected$49.50
Floor ($30 x 2 seats)$60
Your commission per month (the higher of the two)$60
Founding term (6 months)$360
Months 7 to 12, if the client stays on at the $249 list price$124.50 per month
12-month total$1,107

Each month's commission is held 30 days before it becomes payable. Example B assumes the client continues after the 6-month founding term at the Live Coach list price. If they cancel, commission stops with their last paid invoice.

What we give you

The partner kit covers the introduction, the demo, and the first month. You do not write any of it from scratch.

One-pagers

A partner one-pager that explains the program, and a client-facing one-pager that explains what CoachSpark does during and after a call.

Email templates and posts

Introduction emails for your client list, and LinkedIn posts written with the required disclosure already in place.

Demo script

A step-by-step script for showing the live coach and the recap on a real call, plus the FAQ and objection answers your clients will raise.

A demo seat

One Live Coach seat so you run CoachSpark on your own calls first. Your clients hear about it from someone who uses it.

Questions partners ask

Who qualifies for the program?

B2B sales training and coaching firms with ongoing client relationships, fractional VPs of Sales and fractional CROs, revenue-enablement consultancies, and HubSpot solutions partners. The program is not open to companies that build or sell an AI coaching, roleplay, conversation-intelligence, or enablement platform. We review every application by hand.

How does attribution work?

Your referral link sets a 90-day attribution window, and your partner code can be entered at signup. For a client you already work with, register the deal in the partner dashboard before CoachSpark has any contact with them. A registered deal is protected for 90 days, and you are paid even if the client buys through the public page.

When do payouts happen?

Commission accrues on each invoice the client actually pays. Each amount is held 30 days to cover the 14-day money-back promise, then becomes payable. Payouts go out monthly, net 30 after month end, once your payable balance reaches $50.

What happens if a client asks for a refund?

Every new client has a 14-day money-back promise. If a client takes it, the commission on that refunded invoice is not paid. The 30-day hold exists so a refund never has to be clawed back from a payout you already received.

Can I resell CoachSpark under my own billing?

Yes, on the reseller track, which opens after the Founding 15 window closes (December 15, 2026 or when the 15 slots fill, whichever comes first). Until then, resellers refer clients under the affiliate track so no client pays a reseller more than the public founding rate.

Why is the price the same direct or through a partner during the founding window?

While the Founding 15 cohort is open, any company that signs up pays the published $99 per seat per month for Live Coach, no matter who referred them, and that company counts as one of the 15. A single public price keeps the offer honest for your clients. To make founding-rate deals worth your time, commission on them has a $30 per seat per month floor.

Do I have to disclose that I earn a commission?

Yes. Partners disclose the commission relationship whenever they recommend CoachSpark publicly, as the FTC Endorsement Guides require, and describe the product by what it does during and after a call, not by results we have not measured.

How do I get a demo seat?

Approved partners receive one Live Coach demo seat so you can run CoachSpark on your own calls before you recommend it. Founding Partners receive one complimentary seat for the life of the founding cohort. Request it in your application or from the partner dashboard.

Put your playbook on every client call.

Apply, get your link and code, and start with a demo seat on your own calls. Read the terms first if you want the full rules in one place.